Andrew Goodwin
Andrew Goodwin's theory is the audience theory that relates to our music video the most. He believes that music videos are an extension of the lyrics of the song, which is one of the things we are aiming to do. In the original Katy Perry video, the video is about a romantic relationship between a man and a woman, which pretty much follows the exact theme of the lyrics. We decided to alter ours to suit our target audience, which from our research shows, is teenage girls. We thought that one of the most common problems that this audience faces is between friends and the conflict between being yourself and fitting in with the crowd. When we listened to the song, we thought we could create a video that reflects the theme of the lyrics but doesn't completely follow what is said, which will then make an appropriate video for our audience.
Todorov's Equilibrium Theory
Todorov proposed that there is a basic structure that can easily be used my all narrative scenes. He believes that television programmes, films and music videos begin with a calm situation; equilibrium. Then, something will happen to disrupt the calmness which is unsettling; disequilibrium. The unsettled period is then resolved and a new state of peace and harmony is created which is the new equilibrium.
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