Katy Perry - Hot n Cold (Music Video)

To see what conventions were used, I decided to analyse the original Katy Perry video to help us decide if we should use the same for our video. The video combines narrative with performance all the way through, and follows the theme of the lyrics. Four or five different settings are used throughout, the first starts in a church which is very stereotypical 'girly' and fairytale. The next scenes however are very different from traditional representations of females. Katy Perry is seen in the video riding a bike and chasing after a male character, and the scenes at the end of the video use very urban settings and costumes. Although the costumes change throughout the video, each one uses very bright colours. The lighting is also very bright and the outdoor scenes all have sunny weather.
At the beginning of the video, when the church setting is used, a lot of over the shoulder shots are used between Katy Perry and her love interest to show where the words are coming from and who they're aimed at. A mixture of close ups and mid shots are used throughout the video, the mid shots are mainly for showing Katy and the guy, as they are the two main characters in the story. Some extreme close ups are used particularly on clothing, for example in the stage scene, there is a big emphasis on Katy's sunglasses and belt.

Susan analysed one of Lily Allen's videos, to see her analysis please click here :)!