Jamie T - If You Got The Money

Jamie T fits into the indie/alternative genre which also includes bands like The Maccabees and Bombay Bicycle Club. I decided to look at his music video to see how it differs from the other videos I've looked at from the pop genre and found that there was a split between performance and narrative shots. In the Katy Perry and Kesha videos I looked at, the narrative shots were combined with performance so this If You Got The Money was very different. Jamie T's video is fairly simple, using only three settings for the narrative shots and one for the performance shots. The video uses quite a few close ups that are slowed down as the song first starts which not only fits in with the slower paced start to the song, but also introduces the different characters of the video to the audience. Most of the narrative shots throughout the video are close ups or mid shots, they show different guys dancing badly which uses mid shots, whilst the girls' reactions are shown by using close ups. All of the shots have been put into slow motion whilst the performance shots aren't in slow motion, making them appear much more faster. Close ups are used again for the performance shots, but more extreme close ups are used especially for musical objects like the microphone, symbals and guitar. The lighting is a lot darker than the other videos I looked at, both the narrative and performance shots have been filmed in a club, with narrative on the dark dancefloor and the performance on the stage which uses red lighting.