Kesha - Tik Tok

Kesha was listed as one of the most similar artists to Katy Perry on the last.fm website, so I decided to analyse the video for her song "Tik Tok" and compare it to "Hot n Cold". Like Katy Perry's video, the narrative and performance parts of the video were linked in together, but Kesha's video used a much more basic storyline. The video was pretty much about going out, having fun and partying, there wasn't really a straightforward beginning and ending. Similarly, the video for "Tik Tok" also used very bright colours, and the outdoor scenes were sunny once again. However, this video used black and white editing in some parts, for example on extreme close ups of objects and body parts. Both of the songs are upbeat, so the colours and weather almost reflect the feeling of the music. One very noticeable comparison between the two videos, is that both main characters were seen riding bikes. This could perhaps be seen as a deviation from tradition female representation, as physical activity and sport are stereotypically more associated with males.
The shots are mainly made up of close ups, mostly of Kesha's face but sometimes focusing on other objects. In parts, the video completely follows Andrew Goodwin's theory about videos being an extension of the lyrics, for example when the line "I'm talking pedicure on our toes, toes" is sang, a close up of her feet is shown, and at the end of the video, when the line "Now the party don't start til' I walk in" is sang, she is shown walking through a door into a room full of people. The camera is quite shaky which goes along with the lyrics of the song, as its about partying which gives a slightly jumpy effect to the video. Some of the cuts between shots are quite jittery which again goes with the theme of the lyrics but also matches the music of the song.